The latest Kathy's paper
It always seems that August provides enough of a respite to catch up with Kathy’s Corner – if only to make...

“Victor’s daughter” is how Monika Henreid introduced herself more than three years ago when I greeted her at the door as “Madame Rick.”...
See all previous entries in articles



Zoom

We've been there story

Rick's folklore. We introduced Rick's with a postcard that showed me posed at the front door in white tails and black tuxedo pants. The postcard captured our "myth into reality" theme providing a souvenir but also our contact information. We've had various cards designed since then and have given out more than 8,000 in four months!
On a more personal level is a customized postcard that was designed by Issam. On our first Saturday night Champagne and Oyster Bar I was also celebrating the arrival that day of the two palm trees that stand outside our door. With the beautiful palms in place, complimenting the palms and other plants inside, it was the final touch.



Sadek Tazi, the nurseryman who supplied our plants and went to special lengths to get the two outdoor palms, made a surprise visit with his wife and sister and we were celebrating with glasses of champagne at the bar. Issam strolled over and took our picture. They sat down to eat, I continued greeting clients while Issam worked away at the photo printer. He had the idea of personalized postcards and used the picture of me with Sadek and his party as a test. You see the result and the "We've been there" postcards were born. Since then we've made postcards for Monica Henreid (daughter of Paul), current and former U.S. Ambassadors, French actor/comedian Jacques Villeret, former Governor of Casablanca Driss Benhima, one of The Usual Suspects, Alan Rothenberg (inaugurating our cigar humidor) and the Deputy Director of my bank (with a modification of the phrase to read: "We've been there.and. it's ours).
K.K.

- Related links:
Scroll down to see another we've been there postcard sample
- Article about Rick's Cafe in CNN web :
 

© Copyright 2004 The Usual Suspects S.A. info@rickscafe.ma
248, Bd Sour Jdid. Place du jardin public. Ancienne médina. Casablanca. Morocco.Tél: +212 (0) 22 27 42 07 / 08   Fax: +212 (0) 22 48 78 84