Rick's is located on Boulevard Sour Jdid - "new walls"
in Arabic - at the end of the Medina walls. English
speakers have suggested there has to be a cocktail called
a "Sour Jdid". Sitting in my corner one night I got
an inspiration, went behind the bar and started mixing.
The Sour Jdid is composed of Red Label scotch, red vermouth,
mashed lemon slices and a splash of sparkling water.
Refreshing, and a natural for "two-fers" as it's impossible
to drink just one! Now we have chevaliers on the bar
featuring a beautifully posed glass of our Sour Jdid
and it's a hit. The Red Label suppliers are very happy
too, and as usual Rick's is on the cutting edge in marketing.
When I called our Johnnie Walker supplier with this
news he said they'd just had a meeting regarding a campaign
featuring the mixability of Red Label. We've made some
technical adjustments to smooth out the taste and now
we invite you to share in SOUR HOUR! |
