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Pierre BERGÉ


Pierre Bergé was already established as a patron of the arts and design when in 1961 he joined Yves Saint Laurent to found the fashion house of the same name. His business and financial acumen, sharp design sense and marketing vision were perfect compliments to YSL's creative genius. Although CEO of the YSL enterprise, Bergé's passion for arts and culture, concern for social and political causes and his espertise in finance and philanthropy saw his talents channelled in numerous other directions. In his capacity as President of the Opera de Paris, he oversaw the opening of the Opera Bastille in September, 1989. He served as France's UNESCO Goodwill Ambassador in 1993; started "Ensemble Contre le SIDA" (Together against AIDS) in 1994; founded "La Maison chinoise de la democratie" in Paris after the Tiananmen uprising of June, 1989 and was the co-founder of SOS Racisme. Pierre Bergé and Yves Saint Laurent have been fixtures in Marrakech for more than 30 years and in the early 80's bought the Garden and studio of the French orientalist painter Jacques Majorelle.
...They converted the studio into a museum which houses their collection of Islamic Art...a minimalist collection that stands out even more because each and every piece is absolutely excuisite. In early 2000 they decided to create an endowment to restore the garden in keeping with Jacques Majorelle's love of exotic plants, and now the garden boasts 300 species. The Association for the Safeguard of the Majorelle Garden was created to protect the ecological, historical and cultural legacy of the garden and Islamic art museum. The association also seeks to cooperate with other groups having the same objectives. The fashion house of Yves Saint Laurent began a transition in the 90's with the sale to Elf Sanofi in 1993, and the acquisition by Gucci in 1999 after which Yves Saint Laurent maintained the haute couture line. YSL announced his retirement in 2002, culminating in a moving retrospective at the Centre Pompidou that January. After closing the haute couture line with the 2002 season, Pierre Bergé and Yves Saint Laurent established the Foundation Pierre Bergé/Yves Saint Laurent at 5 Rue Manceau for more than 30 years their headquarters. In announcing the formation of the Foundation, the culmination of their combined interests in art and fashion, Pierre Bergé explained the spirit behind it: "I have always been wary of nostalgia and living in the past. I have always maintained that one must transform memories into a project, and that is exactly what we have done with this Foundation. And so continues an adventure begun a long time ago, before we knew what destiny held in store for us." We have been thrilled to participate in a retrospective of Bill Willis' career that is being directed and published by Pierre Bergé. This is a work that will finally put in one volume the breadth and scope of Bill's talents as well as provide a colorful autobiographical narrative of this creative, honest and independent genius. Pierre Bergé's visits to Rick's Cafe have always been a reaffirmation that we're really on the right path...a man with his own cordon bleu chef who nonetheless appreciates a good chicken curry is someone after my heart!
K.K.

- Related links:
Official Web Site
Jardin Majorelle Web Site
 
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