Paper N° 3, July


Realizing Rick's :
I see palm trees, I see water...
( Continued )

Suddenly some of my best contacts were walis of Casablanca, Marrakech and Fes. Ironically I had just had a conversation with Driss Benhima, then the CEO of the National Office of Electricity, in which I asked him if he'd ever considered running for Mayor of Casablanca. While it would be interesting, he gave me a number of reasons why it would not be possible. When I called him that afternoon to congratulate him on being named the wali of Casablanca he said, "I just said to my deputy, 'perhaps Kathy got me nominated!'" Then came September 11, 2001. Literally in shock I continued working on details for a Moroccan delegation I was accompanying to an African Business Summit to be held in Philadelphia at the end of the month, while the TV in my office continued to describe the shock and horror of the attacks. In the days that followed I worried how Morocco would be perceived following the tragic events. I arrived in an empty Marrakech the first Friday night and was invited on Saturday by the wali and his family to the opening of a night club at the Meridien Hotel. We were the only party. In the three years since my arrival, Morocco was starting to change. I worried that in the reaction to September 11 there was the danger this country that I'd come to appreciate so much would be misperceived and lumped together with extremist Arab states.What makes Morocco unique is the hospitality, openness and tolerance of its people gained from its proximity to Europe and mix of Arab, African, European and berber cultures. King Mohammed VI had made tourism a priority industry with programs put in place to attract more tourists to Morocco...now what would happen to these initiatives?

 


I began to consider staying in Morocco and giving up my career with the U.S. government. I had the potential to buy the house across from mine in Marrakech and create a guest house. But another idea came to mind...develop a Rick's Cafe in Casablanca. It seemed so obvious - what better way to demonstrate Morocco's uniqueness than for an American woman to realize a project that hadn't been undertaken since the release of "Casablanca" in 1942. I made an appointment with Driss Benhima and told him I was going to stay in Morocco and build Rick's Cafe. He asked where and I said maybe it could be in the New Corniche which was planned for development. "No," he said, "You're going to put your cafe in the Ancienne Medina (old city) so that it can be a magnet to attract other investors." This idea excited me as I love historic preservation and have seen first hand how it can add to the richness of cities - my home town of Portland a case in point. He made a member of his staff available to help navigate through the Ancienne Medina and we set off on a Sunday in January, 2002 looking at properties. I saw an old hotel and a large house, neither one having the location or the architectural characteristics I was looking for. I told the agent I wanted to see something bigger and closer to the sea, preferably with a view. The next weekend we visited this house - I knew it was perfect when I set foot inside. I could see lights, plants and their shadows on white walls and arches and I could imagine the piano and the bar and beaded lamps on tables. Plus it was across the road from the sea, and had a large terrace where an apartment could be built for me. It was like a dream. And - if you're still following this closely - looking out the windows, at last, "I see palm trees, I see water."

June 20
Kathy Kriger

- Related links:
- Article about Rick's Cafe in CNN web :
- AP press article about Rick's Café...
- Reuter Article
© Copyright 2004 The Usual Suspects S.A. info@rickscafe.ma
248, Bd Sour Jdid. Place du jardin public. Ancienne médina. Casablanca. Morocco.Tél: +212 (0) 22 27 42 07 / 08   Fax: +212 (0) 22 48 78 84